Driving exponential brand growth means ensuring your product hitches a ride with the consumers heart, mind, and soul.

Having the “best product” is the price of admission. You’ve got to hardwire your brand to the consumer in unexpected and authentic ways that trigger irrational affinity. You get this by changing the questions you ask, what you listen for, and how you apply it.  Here is how I can help you on this journey:

 
 
 

 
 
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Brands Needing a Spark.

  • Develop a holistic brand love communications strategy which unites marketing and public relations in order to drive brand growth

  • Evaluate creative and execution to ensure it reinforces your strategy

  • Establish social sustainability programs

  • Build partnerships with brand ambassadors and 3rd party properties that build credibility and advocacy resulting in consideration (the prerequisite for purchase)

 
 

 
 
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Start-Ups Needing Expertise to Establish and Break-Through.

  • Create a personality for your brand that resonates with your consumer

  • Develop a brand love communications strategy which builds a relationship with your consumer resulting in consideration (the prerequisite for purchase)

  • Prepare for board, VC or B2B meetings where you are sharing the strategy, execution or results

  • Define and select executors of your strategy

  • Evaluate creative and execution to ensure it reinforces your strategy

 
 

 
 
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Advertising and PR Agencies Needing an Insiders Point-of-View.

  • Develop a holistic brand love communications strategy for your clients which unites marketing and public relations in order to drive brand growth

  • Coaching clients on how to build partnerships and effectively leverage brand ambassadors and 3rd party properties

  • Coaching clients on establishing social sustainability programs

  • Prepare for meetings with your clients, especially in how to position the value of brand love programs

  • Translate the strategy into message tracks for use across channels and with brand ambassadors

 
 

 
 
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Athletes, Celebrities, Influencers, Properties Aspiring to be Brand Ambassadors.

  • Identify an equity profile authentic to you yet appealing to brands

  • Refine the way you present yourself (spoken and written) to reinforce your equity profile

  • Practice how to effectively and naturally integrate brands

  • Develop a strategy for engaging brands of interest

 
 

 
 
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Building a Brand Love Team.

  • Define an infrastructure (internal, agency, freelance, etc.) to support your short and long-term vision

  • Identify the right team members

  • Train the team in brand love culture