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As a result of my collective 20+ years at P&G, I have fine-tuned a process to help brands dig deep to discover untapped potential that when realized, magnifies brand love impact.   

The “What if…” Ideation Session is a guided journey through this process.  We will start by grounding ourselves in consumer insights, ideate unexpected yet authentic connections by asking “what if...?”,  and develop an action plan to unleash your brands’ potential.  This session is guaranteed to get you to think differently about your brand because it isn’t how hard you think, it is the quality of the thinking that changes the game.